Work Samples
Product marketing, GTM strategy, content, PR, email, web, and campaign work across startups, agencies, and growing brands. Some projects are public. Some are partially anonymized.
All of them are here because they show how I think — not just what I wrote.
Looking for something specific? I probably have it. Email me.
GTM · SaaS · Demand gen
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Positioning, launch copy, and sales webinar for two SaaS products at different stages of market fit.
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Copy that had to work for buyers who didn't yet know they had a problem + building TOC into your strategy.
Thought leadership · AI · Enterprise SaaS
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Long-form executive asset translating AI-ready customer data infrastructure into a clear business narrative.
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Positioned Tealium around AI readiness when the market was drowning in generic AI messaging.
Paid media · Indie Films· PR
Welcome Space Brothers Paid Campaign
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Paid media and PR to drive ticket sales and VOD for a documentary about a 1980s alien-channeling cult.
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Targeted ads across YouTube, Google Display, and Instagram — concept through headlines.
Crypto · Fintech · Lifecycle
The Giving Block — Content & Web
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Landing page copy, blog strategy, and lifecycle emails for a crypto philanthropy platform — translating a niche financial product into something donors and nonprofits could actually understand.
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Made crypto feel approachable without dumbing it down.
SaaS · Restaurant tech · SEO
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Built the landing page copy and ran the full SEO program for Shift4's restaurant POS launch — managing blogs, social media, and paid ads.
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Copy and content that had to make a technical product feel like a no-brainer for restaurant owners.
Healthcare · Regulated copy · Web
UTMB / UHC — Patient Messaging
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Web copy and content strategy for regulated healthcare clients — patient-facing, insurance-adjacent, zero margin for ambiguity.
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High-stakes writing where the wrong word is a liability.
Archive
Strategy docs
Work by need
Messaging & GTM
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Product positioning
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Launch messaging
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Sales enablement
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Strategy briefs
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Pitch decks
Content & thought leadership
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eBooks & guides
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Articles & blogs
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Executive bylines
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Blog strategy
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Industry commentary
Campaigns & lifecycle
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Email nurture
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Paid social copy
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Google Display
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Landing pages
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Conversion copy
Web, UX & SEO
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Website copy
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Content audits
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SEO articles
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Landing page optimization
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AEO content