Kaitlin Brennan

College Content Years

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I fell in love with creating content in college.

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During freshman orientation, I accidentally wandered into a meeting at KJHK, The University of Kansas’ student-run radio station. I joined the Arts & Culture reporting team and told myself I would just finish the one news story I had been assigned.

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Three years later, I was the Station Manager.

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KJHK was where I learned how much I loved making things. I wrote live reads, edited audio, recorded artists, built WordPress pages, produced and hosted a weekly show, and learned how to keep a creative operation moving. I also learned how to lead people, delegate, manage a team, and figure out where I was strong and where I needed help.

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More than anything, KJHK taught me what I wanted to do with my life: take big, messy ideas and turn them into something real.

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Startup + Agency Years

After college, I got my first job at a startup through the Techstars Sprint Accelerator program.

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I had no real startup experience and was terrified I was going to break something. But pretty quickly, I found a community of people building things from scratch, moving fast, learning in public, and caring deeply about their ideas. In a lot of ways, it felt like the adult version of KJHK.

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That’s where I started learning how marketing actually works: how to shape a strategy, test a message, understand an audience, and turn a pitch into something people could understand and act on.

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From there, I moved into agency life, where I got deep into content marketing, SEO, email, paid campaigns, creative briefs, content calendars, and messaging frameworks. I learned how strong content can widen a sales funnel, nurture leads, support sales, and make a brand feel clearer and more credible.

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And yes, I got very good at email marketing. It’s a thing, I swear.

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Improv + Sketch Comedy

During my agency years, I took my first improv class on a whim. I did not expect it to change much.

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I was very wrong.

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Improv became one of the most important creative practices in my life. It taught me how to listen better, collaborate faster, trust my instincts, and build something with other people in real time. It also became a lifelong passion that eventually helped push me to Los Angeles.

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After studying and performing improv in Kansas City, I started producing shows, working the box office, running marketing for my teams, hosting, and inserting myself into as many comedy-related projects as possible.

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Move to LA

Now I live in Los Angeles, where I’ve continued building a career around content, strategy, and creative work.

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Over the years, I’ve worked with SaaS companies, healthcare brands, fintech teams, ecommerce platforms, agencies, startups, events, and independent creative projects. The industries change, but the work usually comes back to the same thing: making the idea clearer, sharper, and easier for the right people to care about.

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Outside of client work, I keep building things of my own. I write personal essays on Substack, make pottery, and am currently preparing for my first small pottery drop on July 15. I like having creative practices that use different parts of my brain: writing helps me make sense of things, pottery keeps me patient, and both remind me that good work usually comes from paying close attention.

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Most of my work, whether it’s a campaign, an essay, a piece of pottery, or a brand message, comes back to the same instinct I found at KJHK: I like taking an idea and turning it into something real.

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